1. An awesome hero (obvious, yes, but it must be said). The less obvious thing is what constitutes a good hero. Personally, I think perfection is highly overrated. If you've got a hero without flaws, you've probably got no story (or, at the very least, one with the depth of a teaspoon). Oh no! A giant monster rampaging in the city? Piece of cake for your hero. A huge meteor is about to collide with the planet and destroy half the population? Forget it. Mr. Perfect took care of it ten minutes ago. An evil mastermind has a genius plan to take over the world by turning everyone into zombies? No big deal. Ms. Infallible already knows how to stop it.
Vulnerability is the key to making a hero interesting. Call me crazy, but I like my superheroes to mess up once in a while. Superman isn't always my favorite superhero when he's close to perfect, but at least he's got his kryptonite. He's got to have a few setbacks when he's trying to stop Lex Luther. Iron Man started with the daily threat of shrapnel piercing his heart if he didn't charge the magnetic chest plate keeping it out. Spider-man was just a nerdy teenager dealing with the typical dramas of being an unpopular high-school student. It only took four bullets from a sniper rifle to take down Captain America, a guy who had survived decades frozen in a block of ice.
Often, a great villain comes straight from the past of his or her hero counterpart. Why are Venom and Carnage awesome foes for Spidey? They share the connection of being bonded with deadly alien symbiotes like the one (in the case of Venom, the exact one) that tried to bond itself with him. And you can't forget all of the family rivalry that goes on in comics, especially when a former good guy goes bad (whether under the influence of mind control or not). Nothing like having your wife attacking you, huh Cyclops?
3. Gray areas. Morality isn't exactly clean cut. Any comic that presents it any differently probably won't be a great read, because if everything is perfectly black and white (and I don't mean the artwork) there is no room for a hero to ever lose. This is one of the most captivating themes at the most basic levels of almost any good comic. The two best characters of Watchmen are personifications of the chaos created in gray areas between right and wrong. And Wolverine? Well, he eats your perfect morality for breakfast.
Guess I better start reading comic books again. Now I know why I loved them all those years ago when I had to go to my friends' houses to read them because my mom wouldn't let me buy them.
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